We are a leading design and fabrication agency in the Philippines, specializing in trade exhibits, event launches, pop-up activations, and retail environments. With over 15 years of experience, we combine creativity, engineering, and AI-augmented workflows to deliver faster turnaround, optimized costs, and world-class build quality for top brands.
OUR FOUNDER
As the founder and president of 212 Degrees Event Management Inc., Youthopia & TryNew PH, SHODA LADERO, has developed and executed some of the biggest marketing campaigns for leading consumer and entertainment companies in the country. To date, her group of companies has grown into one of the biggest players in the direct-to-consumer marketing industry and has given jobs to more than 10,000 Filipinos nationwide.
She founded DARE MERCI, a Philippine foundation committed to creating real, measurable impact through transparency, compassion, and disciplined generosity. The foundation has 4 focus areas namely Animal Welfare, Palliative Care Support, Disaster Relief and Education.
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She currently serves on the Board of Trustees for the Philippine Educational Theater Association (PETA).
She graduated Cum Laude with a degree in BS Business Economics. She was also Top 10 in her class in Masters in Business Administration from the University of the Philippines, Diliman.
MEET OUR TEAM
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For over 15 years, we've been in the business of turning ideas into physical experiences—trade booths, activations, and retail environments, that bring brands to life.
Along the way, one thing became clear, the industry wasn't limited by creativity but it was limited by process. Projects took longer than they should. Cost were higher than they needed to be.
In 2026, we made a deliberate shift.
We chose to rethink how design and fabrication should work not just by improving execution, but by transforming the system behind it.
That's why we introduced our AI-augmented approach.
Today, we don't start from zero. We design with intelligence, using data from years of builds, assets we've already created, and systems that help us move faster and smarter.
This allows us to:
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Deliver designs in a fraction of the time
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Reduce unnecessary production costs
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Maximize reuse without compromising quality
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Execute with greater precision and reliability
But while our tools have evolved, our core remains the same. We are still builders at heart, grounded in craftmanship and accountability. We still believe that every structure we create represents an opportunity to make an impact.
AI does not replace what we do. It strengthens how we do it.
Our commitment remains simple. And that is to lead the industry not just in creativity and execution, but in how intelligently and efficiently we deliver value to our clients.
If you're looking for a partner who can move fast, think ahead, and build with purpose, we're ready.
SHODA LADERO
Founder & CEO